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Showing posts with label seo keyword density percentage. Show all posts
Showing posts with label seo keyword density percentage. Show all posts

Friday, 28 August 2015

What’s Optimum Keyword Density for Better Ranking

SEO some time sounds like rocket-science as there are so many things comes in SEO for example: Keyword research, On Page optimization, Image alt tag, Outbound links, nofollow and many more which sometime makes us feel, can’t we just blog instead of writing content for better search engine visibility. Sadly, search engine is an algo and you have to help them understand about our content and site, you need to work on search engine optimization for better visibility and more traffic.

Good news here is, SEO is not at all tough and with few hours of time and good study material, you can easily understand the basics. I suggest you to browse our SEO and WordPress SEO archive, where you can get more information about SEO. Today, we will be looking into one more important factor of keyword ranking and that is Keyword density.

What is Keyword density in SEO?

In common word, Keyword density is percentage of number of times Keyword appeared on a Web page by total number of words in that page. So if in an article of 100 words you are using your Keyword 10 times, your density will be 10%. Many people use different ways and formulas to calculate Key word density and here is one such formula.

(No. of Keywords/ Total number of Keywords) * 100

There are other Formulas too, which you can refer here.

Idea of using Keyword many times in a Blog post is to make search engine bots understand your content better and you can rank for those Keywords. But, these was something which is thing of the past and now density of Keywords, value  less and quality of site and site authority matters more. Though, it doesn’t meant Keyword density doesn’t hold any value in SEO, in fact it’s one of the factor in On page SEO checklist.
seo keyword density percentage USA
What’s ideal Keyword density Percentage According to Google:

One of the most common myth is if we use our keyword many time, we will rank higher in SERP’s. There is no ideal or exact percentage for better ranking, though an optimum 1-3% of Keyword density along with Semantic Keywords and LSI Keywords works for me. If we talk about Google, Google suggest to write natural article with your Keyword in article. There is no ideal percentage but having your Keyword few times with natural occurring, will be helpful.

Check out this video, where Matt Cutts, bust the myth related to density of SEO Keyword in an article:

One should be careful with Keyword stuffing as it can lead to over optimization penalty or Google will treat your article as low-quality spam article. Instead, you should keep a good Keyword density percentage which looks natural and not stuffed. This is one of the most common problem I have seen in freelance copywriters, as they usually use Keyword many time in the article.

Last time, when I hired an author for writing an article and keeping a target Keyword in mind, he managed to add that Keyword almost 12 time in the article, and being a 3 word Keyword, that article doesn’t look more than a spam or article written for search engine. I usually make sure that my target Keyword percentage is not more than 1.5%.

If you are not a WordPress user, there are many online Keyword density calculators are available, which you can use to calculate density. Here are some of the suggestion for using your Keyword effectively in your article:

Use Keyword in Permalink
  •     H1 tag
  •     H2 Tag
  •     Meta title Tag
  •     Start of the article
  •     End of the article
  •     Bold and Italics your Keyword and other important Semantic Keywords
  •     Add relevant Image and use your Target Keyword as anchor text
Though, at any cost avoid stuffing your article with Keywords just to increase Keyword density. Instead, I suggest try to make your content more useful and quality by adding values. You can use videos and slides and other medias to make it more informative and presentable.

Pointers:
  •     Keyword density is useful but stuffing should be avoided
  •     Article should look natural And not artificial
  •     Use Keyword variation (Ex: Search engine optimization,SEO, search engine ranking )
  •     Use LSI Keywords
  •     Use WordPress plugin to check Keyword density
  •     Use Keyword plugin for Better optimization

Keyword Density for SEO

Keyword is a word used by search engines in its search for relevant Web pages. The keyword is what a potential customer is going to type into the search box on Google or one of the other search engines when looking for your product or service.  Finding out what the best keyword phrase is for your business can be tricky.  There are many people right now dedicated to doing research in order to figure out the correct keyword density for SEO. 

What is Keyword Density

Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.
seo keyword density percentage
In the most layman terms possible, keyword density is the percentage of times you use your keyword within a post. Percentage is important because it’s how Google and other search engines read your content.  Google is going to scan the content on your website and based on what the most used keyword or phrase is, that is how Google is going to categorize your website and then rank it.

How Many Keywords Should I Use?

It’s best to focus on only one or two keywords per page, especially if your keyword is extremely competitive.  For example, the phrase: keyword density for SEO gets 8 searches but Chicago gets 5,698.  Chicago obviously is the more competitive keyword here.  It will be more difficult to get the number one page rank using the keyword Chicago, so it will be important to focus completely on Chicago and not worry about other keywords.  But don’t forget that keywords can also be phrases.  So adding another word to Chicago can really narrow down your competition.  Chicago pizza only has 522 searches.  Again, doing your keyword research is incredibly important.

What Should My Keyword Density Be?

Google’s requirements say that no more than 2% of a web page’s words should be the keyword.  Any more than that will be considered spam.  However, Yahoo and MSN Search will permit as high as 5% keyword density for SEO.  Therefore, hitting a sweet spot of between 2% and 5% keyword density is probably your best bet.

Conclusion

Unfortunately, there is no magic number for optimal keyword density. The search engines have never specified a preferred percentage either, so SEO practitioners made estimates based on personal experience and observation. At one time, the recommendation was to use your main keyword at a density of three to seven percent and your secondary keywords at one to three percent.

Current wisdom holds that 7 percent may actually be too high, and that a keyword density of 1 to 5 percent provides good rankings. The actual percentage that is best for you will depend on your chosen keyword(s) and your particular industry or niche. A popular keyword in a popular niche will probably require a higher density, say 4 to 5 percent, than less commonly searched keywords. For a small, less competitive niche, a density around 2 to 3 percent may be sufficient.