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Showing posts with label search engines. Show all posts
Showing posts with label search engines. Show all posts

Wednesday 17 January 2018

How To Find The Right SEO Company

90% of internet users go through the search engines to find what they are looking for on the web. This figure more than explains the importance of Search Engine Optimization. If you are a website owner, then you know the magic that search engine traffic can do to your bottom line. To make your website search engine friendly, you may need a professional effort. But how do you choose the SEO company? This is the focus of this article.


Choosing an SEO company, just like choosing any other service provider, is not a tough task if you are looking in the right places and asking the right questions.

Here is a the most comprehensive checklist to help you get the task done:
  • How Is Their Own Website – If there is any passion, it will show. See if they have done a good job on their own website. Does the website tell you everything about them? You need to look very closely as this will tell you the potential of the company you are hiring.

  • Go Through Their Previous Success Stories – Have they been in the business for long? Who all have they worked for? Make sure the company is not an overnight company and comes with enough relevant experience to handle your site too. Going through their portfolio and the projects that they have worked on, will give you clear picture, as to whether the company can deliver on its promise.

  • Do They Provide Case Studies Of Their Successful Ventures – Is it just words, or do they provide detailed study of the successful projects they have taken up. A case study will tell you exactly how they worked on a site, and helped their client reach the target he was aiming for. You can even do a search yourself to know how their earlier clients feature on the search engines.

  •  Make A Note Of Their Affiliations And Memberships – Are they certified professionals? Are they associated with the respected authorities in the business? Have they been recognised by the top most authorities in the arena? The honest and honourable companies in the market will be backed by various accreditations, because you are as good as the company you keep.

  • Form a Basis of Contact with Them – Interacting with the real people will let you judge their levels of knowledge and professionalism, and most importantly, their expertise levels. Communicating with them will help you understand their style of working, approach to different campaigns, their way of project management and how they stay ahead of the algorithms. You can then decide, if it suits you or not.

  •  Go Through The Career Section – To get to know the kind of people they are, find out who they hire. Going through their career section, you will understand the sort of quality staff they hire and their work culture. Is it in harmony with your work culture? The answer to this question will significantly help your decision.

  • Packages Offered By Them – What sort of service packages do they offer? Are these comprehensive enough? Are they the latest in services and confirm with the latest industry standards? You need to get your value for money.

  • What Sort Of References/Testimonials Do They Have – What do people say about the company? Do they have video testimonials, complete with person and company name of the referrer? In fact, why go only by the testimonials on their site — check out online for negative comments on consumer forums or social media sites. Don’t worry, if it’s there it will show up on first few pages of search engines.

  • Level Of Involvement They Need – How much time and involvement is needed from your end? Once you have sorted the goals and the ways to achieve them, will the company function on its own, or will you need to constantly monitor them?

  • What Other Marketing Services Do They Offer – In this age of active internet marketing tools like social media, it is important that you hire someone, who can meet all your requirements.
In conclusion, do not pre-judge any company by just word of mouth or the look of their website. Dig deeper with the checklist above and you will never fail in making the smartest decision.

With the search engines changing their algorithms, it is definitely the SEO Company’s responsibility to ensure that your site is always up to date with these changes. You should also ask for periodic reports to monitor the SEO campaign. Just remember, SEO is something that needs time and patience. So, it is important to have achievable goals and reasonable expectations.

Wednesday 14 June 2017

Will SEO die?


SEO Is Not Dead And Will Never Die



It's funny because, six years later, SEOs are still optimizing website content for search engines and there seems to be no shortage of people who want our help. Truth is, SEO will be here for the foreseeable future. I explained to all, why SEO can never die!



1. SEO Makes Money

Google still has the potential to provide an enormous amount of traffic through organic search, and does for all of my clients. An enormous amount of money is at stake. Where there's money, there is competition and a willingness to spend money to win.

2. SEOs Bridge the Gap

Search engine best practices aren't intuitive (try explaining rel=canonical to someone who isn't familiar with SEO). There will always be a need to communicate best practices to people whose primary focus isn't SEO every day. This is especially true as Google (and other search engines like Bing, Baidu, etc.) continues to change the rules.

3. SEO Communicates With Customers & Prospects

Figuring out intelligent ways to scale keywords across an organization's digital landscape will always be important. People forget that keywords aren't an SEO thing. They're a marketing thing.

The first rule of communication: speak in a language that your audience understands. Good keyword research is actually user research into the language that is most often used by your prospective and current customers to describe your products, services and content topics. Ignore at your own peril.

4. SEO Benefits Users

Many of the same activities that benefit SEO, benefit user experience:

  • Keyword research and communicating that research to all team members.
  • Meaningful, keyword focused page titles.
  • Intelligent keyword-focused meta description tags.
  • Correct spelling.
  • Easy to use, keyword focused global navigation template.
  • Social media inclusion of important web pages.
  • Elimination of technical errors.
  • Elimination of broken internal links.
  • Acquiring links from relevant sites that provide value to the end user.
  • Ensuring that content links internally to relevant pages when it makes sense to do so for users.
  • Click path testing to improve user experience and decrease bounce rate.
  • Eliminating 404 pages that shouldn't exist.
  • Eliminating duplicate content.
  • Eliminating hurdles for search technology to index content (Flash, JavaScript, AJAX).
  • Using web analytics to improve site performance.
  • Otimizing video and image content so that it can be indexed and so that it has meaningful, keyword focused titles.
  • Optimizing PDF documents so they have meaningful, keyword focused titles and content.
  • Content gap analysis to ensure that your site addresses subject matter important to your users.
  • Ensuring that old pages properly redirect to new pages.
  • Ensuring that press releases use appropriate keywords.
  • Ensuring that content management systems don't cause problems for search engines based on their inherent structure.
  • Ensuring that companies are sending the signals necessary for search engines to understand which country a particular piece of content is most relevant to.
  • Reducing page load speed as much as possible.
  • Ensuring that sites adhere to proper accessibility standards.
  • Training internal teams on SEO best practices.