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Showing posts with label USA. Show all posts
Showing posts with label USA. Show all posts

Friday, 28 August 2015

What’s Optimum Keyword Density for Better Ranking

SEO some time sounds like rocket-science as there are so many things comes in SEO for example: Keyword research, On Page optimization, Image alt tag, Outbound links, nofollow and many more which sometime makes us feel, can’t we just blog instead of writing content for better search engine visibility. Sadly, search engine is an algo and you have to help them understand about our content and site, you need to work on search engine optimization for better visibility and more traffic.

Good news here is, SEO is not at all tough and with few hours of time and good study material, you can easily understand the basics. I suggest you to browse our SEO and WordPress SEO archive, where you can get more information about SEO. Today, we will be looking into one more important factor of keyword ranking and that is Keyword density.

What is Keyword density in SEO?

In common word, Keyword density is percentage of number of times Keyword appeared on a Web page by total number of words in that page. So if in an article of 100 words you are using your Keyword 10 times, your density will be 10%. Many people use different ways and formulas to calculate Key word density and here is one such formula.

(No. of Keywords/ Total number of Keywords) * 100

There are other Formulas too, which you can refer here.

Idea of using Keyword many times in a Blog post is to make search engine bots understand your content better and you can rank for those Keywords. But, these was something which is thing of the past and now density of Keywords, value  less and quality of site and site authority matters more. Though, it doesn’t meant Keyword density doesn’t hold any value in SEO, in fact it’s one of the factor in On page SEO checklist.
seo keyword density percentage USA
What’s ideal Keyword density Percentage According to Google:

One of the most common myth is if we use our keyword many time, we will rank higher in SERP’s. There is no ideal or exact percentage for better ranking, though an optimum 1-3% of Keyword density along with Semantic Keywords and LSI Keywords works for me. If we talk about Google, Google suggest to write natural article with your Keyword in article. There is no ideal percentage but having your Keyword few times with natural occurring, will be helpful.

Check out this video, where Matt Cutts, bust the myth related to density of SEO Keyword in an article:

One should be careful with Keyword stuffing as it can lead to over optimization penalty or Google will treat your article as low-quality spam article. Instead, you should keep a good Keyword density percentage which looks natural and not stuffed. This is one of the most common problem I have seen in freelance copywriters, as they usually use Keyword many time in the article.

Last time, when I hired an author for writing an article and keeping a target Keyword in mind, he managed to add that Keyword almost 12 time in the article, and being a 3 word Keyword, that article doesn’t look more than a spam or article written for search engine. I usually make sure that my target Keyword percentage is not more than 1.5%.

If you are not a WordPress user, there are many online Keyword density calculators are available, which you can use to calculate density. Here are some of the suggestion for using your Keyword effectively in your article:

Use Keyword in Permalink
  •     H1 tag
  •     H2 Tag
  •     Meta title Tag
  •     Start of the article
  •     End of the article
  •     Bold and Italics your Keyword and other important Semantic Keywords
  •     Add relevant Image and use your Target Keyword as anchor text
Though, at any cost avoid stuffing your article with Keywords just to increase Keyword density. Instead, I suggest try to make your content more useful and quality by adding values. You can use videos and slides and other medias to make it more informative and presentable.

Pointers:
  •     Keyword density is useful but stuffing should be avoided
  •     Article should look natural And not artificial
  •     Use Keyword variation (Ex: Search engine optimization,SEO, search engine ranking )
  •     Use LSI Keywords
  •     Use WordPress plugin to check Keyword density
  •     Use Keyword plugin for Better optimization

Monday, 24 August 2015

Multilingual SEO Services

Multilingual SEO

It is well known that though English is the prominent language in usage in the world, in many countries the internet users like to search the web in their local language only. If you have optimized your web pages for English language and your target audiences are the countries where English is not prominent then your SEO will go in vain. This might lead to your website not showing up in the SERPs of the local search engines. This is why the Multi Lingual SEO has taken a vital place on SEO Services.
Benefits of Multilingual SEO,UAE, UK, USA,  India, multilingual search engine optimization, Multilingual SEO, Multilingual SEO Agency, Multilingual SEO Services,
Our Multilingual SEO Services
  •     Strategies for analyzing the search terms for specific countries
  •     Competitor analysis for local market
  •     Analysis of the search terms based on the language
  •     Content Translation
  •     Search Engine Optimization for obtained search terms
Benefits of Multilingual SEO
  •     Target the right audience and local markets easily
  •     Improve your ROI considerably
  •     Market your products/services worldwide
  •     Generate more traffic to the site

Thursday, 20 August 2015

Consider When Choosing a New Domain Name

We’re often asked by online marketing clients and others to help choose a domain name for their site.

From a strict SEO perspective, there is indeed a debate as to whether the domain name affects rankings in the search engines. In addition to this, we also think about how it will impact the user’s experience – from the first impression it creates when it’s first noticed to how easily people remember it.
While there are several things to consider when choosing a new domain name, your web address should meet the following 4 criteria.

1. Easy to remember

Your domain should be as descriptive of your business as possible so it helps explains to newcomers what your business is about. This includes the order of words as well as the words themselves.

2. Easy to spell

Try to avoid words people may have difficulty spelling. This will save you headaches when trying to give your web address over the phone and help avoid typos from people typing it in directly or in any press coverage.


3. Contains keywords (industry, location, etc.)

While it’s debated as to whether there are any SEO benefits to be had in your domain name, all things equal, it may help. Use hyphens to separate words so search engines can recognize them (seo-advantage.com vs. seoadvantage.com). If you do this, be sure you purchase both domains so you can redirect folks who don’t use the hyphen and not lose out on their traffic.

4. Brief

What’s a good length for a URL? That depends but you shouldn’t sacrifice the other elements just so you can have a short URL. Your initials will make the URL brief but it won’t carry much benefit otherwise…but don’t make it so long and full of keywords that it’s hard to remember and difficult to enter in.
Remember, you need to think about how this URL will look on your business cards, brochures and other marketing materials as well.

The domain name you ultimately choose for your business will be influenced by your business’ name and situation. If your company is well known or its name meets the criteria above, use it since you will want to build your brand in that regard. Keep in mind that you can purchase several domain names that you think people may try and type in to find you.

Some final advice – get some impressions from friends and colleagues before settling on a new domain name. You never know what a second, third or fifth set of eyes can pick up on!