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Showing posts with label SEO Tips for E-commerce Websites. Show all posts
Showing posts with label SEO Tips for E-commerce Websites. Show all posts

Friday, 4 September 2015

Guidelines for Best SEO practices for E-Commerce Websites

Guidelines for Best SEO practices for E-Commerce Websites

If you have an eCommerce website, there are many things you will need to pay attention to in order to have better SEO. You might know of the current Panda update, which has come up after a long wait of ten months. You don't want to lose out on the ranking for some silly mistakes, and then wait for months together to make it back when the next update is in. We provide you some guidelines that will help you while looking for Ecommerce SEO.

Categorization

Every eCommerce website has a number of products to offer in different categories. Dividing products into different categories makes it easier for the users to search for their product. For example, users might be looking for "school bags". Now, you might be providing this product under several categories like school items, kids’ items or backpacks. Using keyword search, you need to see how the users are searching for that item and accordingly, categorize your products.
SEO Tips for E-commerce Websites

Pagination

Pagination is the process of dividing the list of products in a specific category into different pages if you have a long list that you don't want to put up on a single page. You must have the "previous" and "next" options on your page if you have products of the same category on more than one page. If you do not have these options, Google will not be able to see the depth of your product offerings. If you have 100 products with 10 products on each page, and you do not have the prev/next options, Google will consider that you have only 10 products.

Canonical tags

A canonical tag is an HTML element that helps webmasters prevent duplicate content issues by specifying the preferred version of a webpage for SEO. This tag is important for those products that are available in various colours, sizes and attributes. So, you will want to keep the link directed to one preferred page version.

Duplicate content

If you are duplicating content across multiple categories and pages on your own website or you are using other domains for a product with the same content, then you will be having duplicate content issues, which will badly affect your website's ranking in SEO. There are many tools that can help you check for duplicate content. There are also other tools available to check how many other websites are using the same product descriptions.

Shifting to HTTPS

Many eCommerce website owners are shifting to HTTPS. If you are one of them, you should not forget to update your canonical tags from HTTP to HTTPS. You will also have to create a new Google Webmaster Tools profile under HTTPS and submit your new HTTPS sitemap(s).
If you are looking for professionals who can deliver the perfect Ecommerce Website Design, you can contact Jain Technosoft. They can provide the best e-commerce website that is attractive, user-friendly, SEO friendly, fast and responsive so that you have increased sales and hence, greater profits. They will take care of all aspects of ecommerce including payment gateway integration, shopping cart, secure transactions, shipping options, order tracking and more.

Friday, 7 August 2015

7 SEO Tips for E-commerce Websites

E-commerce websites are rapidly increasing in order to accommodate the diverse needs of a growing e-clientele. More and more people are noticing that purchasing from the web saves both time and money and as a result the e-commerce community is becoming more and more competitive. A unique feature of an e-commerce website -as opposed to regular in vivo communities- is that the products keep changing and consequently so is the content, increasing the challenge to keep up with effective SEO practices.

Although it might be difficult to tackle the issue of SEO practices for e-commerce websites in one article, here are some tips that will definitely help you improve your site:

Architecture and Internal link building

Pay attention to the difference and complementary qualities between internal link building and link architecture. Although, both are essential for increased SEO, it is imperative that the site architecture factors in search engines right at its initial design. This will allow for increased traffic to be directed towards the site which will in turn improve the internal link building capacity.

Clean URLs

A clean URL, that is easy to read and free of query strings can make a big difference both in the traffic directed to your e-commerce website as well as in terms of enhanced usability as it would be much easier for users to remember and share your product’s URLs. Both people and search engines prefer clean URL’s and it is true that a search engine will identify and list relevant URL’s to a particular search query.

Mobile design

More and more users are accessing the web through mobile and tablet devices and this fact should be taken into serious consideration when optimizing your e-commerce website. Providing a responsive platform of your e-commerce website will ensure that your content is accessible through any device, without having to build separate sites, by simply investing in the one you already operate.

Frequent usage of Webmaster Tools for errors

Webmaster Tools carry several features that can help you improve your site for search engines as well as visitors. Although you can’t technically prevent all 404 error pages, you can utilize Webmaster Tools to minimize their occurrence and create a more reliable answer for search query.

Content marketing with blog

Undoubtedly quality content is essential to attract customers; it shouldn’t however come at the expense of proper SEO as it would be buried in the search results. Try to connect your content with effective SEO practices by providing internal links to your products, frequent updates and keyword targeting.

Usage of schema.org

Utilizing standardized markup for your HTML can provide your e-commerce website with the microdata needed to facilitate the information on your web pages more effectively so they can produce results that are relevant to users’ search queries.  Utilizing Schema.org frequently will assist in developing a standardized markup strategy which will align with your optimization efforts and your traffic goals.

Products description

Each product on your e-commerce website should have a unique description which will ease user visibility and quick decision making. Although some of your products can be similar there are ways to enhance their usability by adding slight different descriptions that can make the difference between 2 similar products. The description should be kept relatively short (60-80 words) and should offer enough quality description that will direct your customers to make informed purchasing decisions rather quickly.

In conclusion, one can see that although e-commerce is a challenging field to enhance optimization practices, it is however possible, if some tips are taken into account and implemented. When building or re-building your e-commerce website you don’t have to “re-invent the wheel” to make it SEO and user friendly, you just have to adjust what’s already out there and make it work for your unique needs and clientele.