Keyword is a word used by search engines in its search for relevant Web pages. The keyword is what a potential customer is going to type into the search box on Google or one of the other search engines when looking for your product or service. Finding out what the best keyword phrase is for your business can be tricky. There are many people right now dedicated to doing research in order to figure out the correct keyword density for SEO.
What is Keyword Density
Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.
In the most layman terms possible, keyword density is the percentage of times you use your keyword within a post. Percentage is important because it’s how Google and other search engines read your content. Google is going to scan the content on your website and based on what the most used keyword or phrase is, that is how Google is going to categorize your website and then rank it.
How Many Keywords Should I Use?
It’s best to focus on only one or two keywords per page, especially if your keyword is extremely competitive. For example, the phrase: keyword density for SEO gets 8 searches but Chicago gets 5,698. Chicago obviously is the more competitive keyword here. It will be more difficult to get the number one page rank using the keyword Chicago, so it will be important to focus completely on Chicago and not worry about other keywords. But don’t forget that keywords can also be phrases. So adding another word to Chicago can really narrow down your competition. Chicago pizza only has 522 searches. Again, doing your keyword research is incredibly important.
What Should My Keyword Density Be?
Google’s requirements say that no more than 2% of a web page’s words should be the keyword. Any more than that will be considered spam. However, Yahoo and MSN Search will permit as high as 5% keyword density for SEO. Therefore, hitting a sweet spot of between 2% and 5% keyword density is probably your best bet.
Unfortunately, there is no magic number for optimal keyword density. The search engines have never specified a preferred percentage either, so SEO practitioners made estimates based on personal experience and observation. At one time, the recommendation was to use your main keyword at a density of three to seven percent and your secondary keywords at one to three percent.
Current wisdom holds that 7 percent may actually be too high, and that a keyword density of 1 to 5 percent provides good rankings. The actual percentage that is best for you will depend on your chosen keyword(s) and your particular industry or niche. A popular keyword in a popular niche will probably require a higher density, say 4 to 5 percent, than less commonly searched keywords. For a small, less competitive niche, a density around 2 to 3 percent may be sufficient.