Friday, 20 May 2016
Sunday, 13 March 2016
23:33 Customer Experience, Digital Transformation, digital transformation services, Omnichannel, Omnichannel retail 2 comments
Gone are the days when the key to success in business is determined by a premium quality product/ service, value for money and good customer service. In this age of extreme competitiveness led by disruptive technologies and the allied digital transformation services, the key to success of any business lies in the Customer Experience that you are delivering. With the widespread reach of social media and real time interactions via the internet, the room for customer expectations has become broaden. The Customer Experience in this digital transformation era represents more of a cumulative experience of multiple touch points which results in a long term real relationship between the business and the customer. But how to create and deliver the most appealing customer experience is the question the business world is facing now.
Let us have a look at the Top 5 reasons for investing in Customer Experience
- Drive loyalty: Enhance brand loyalty through engaging programs and gamification
- Increase Revenue: Develop Omnichannel experience to create multiplier effect
- Improve Customer Service: Understand 360 degree customer view to contextualize interactions
- Reduce Customer Churn: Know how to keep your customer sticking to your brand
- Competitive Advantage: Enhance data capturing analyzing capabilities to gain a competitive advantage
The business value of a great customer experience is enormous which prompts the global businesses for putting the strategy, funds and processes in place to build an effective customer experience practicing. Those who are making necessary changes to strategically prioritize CX will definitely win an upper edge over the competitors.
Wednesday, 18 November 2015
Thursday, 5 November 2015
03:00 Augmented and virtual reality, big data analytics, cloud, Digital Transformation, Internet of Things, mobility, security, unified communications, Web Summit 2015 No comments
Grown from the 400 attendees five years back to the current 22000 tech enthusiasts, the Web Summit 2015 continues to deliver innovative ideas and fascinating thoughts to the tech world gathered at the bustling RDS venue, Dublin.
Cars and technology took the center stage on day 2. Augmented reality, Virtual Reality, Drones, and Wearables were also some of the key highlight topics that seized the audience attention on day 2. Check out some of the most interesting tech talks from day 2 at Dublin. Ford chief executive Bill Ford, pointed out the promising intersection between cars – an industry that has been “revolution- resistant for a hundred years” - and technology. He added that Ford is redefining itself as a “mobility company” with an interest in autonomous driving, net-connected cars along with data collection and analytics. Sean Rad of Tinder, the CEO of location- based dating app highlighted about the data that drives it and the future of the platform. On a lighter note, he added that the Irish user base was extremely active on the app.
The most exciting part of day 2 was the live demonstration of a drone that flew into the center stage by Randy Braun of DJI- a World Leader in Camera Drones/Quadcopters. The tech enthusiasts including me curiously heard that DJI along with Humanitarian UAV Network uses their drones or Unmanned Aerial Vehicles UAV’s for a wide range of humanitarian and development settings. Google showcased its famous virtual reality platform ‘Google Cardboard’, basically a cardboard case for smartphones that works in conjunction with compatible apps for projecting 3D images or videos. The wonders of the virtual reality did not ended with Google’s Cardboard. Columbian company Protesis Avanzadas showcased a 3D robotic prosthetic hand, an affordable multifunctional prosthetic hand that can replicate many of the grip patterns of the human hand, in the summit center stage. The Head of Adtech at Facebook, Dave Jakubowski took to the Marketing Summit- the state of the industry, FOMO (Fear of Missing Out) in the digital age.
All the tech talks surrounding Virtual Reality, Augmented Reality and Machine Learning reminds us that we are swiftly moving into an age of transformation, where the bridge between the digital and the real world slowly blurs out. All these technology advancements also hold the great potential to redefine the existing business models. As a part of a digital transformation company Happiest Minds, which is strongly focused on the new age disrupting technologies including IoT, Big Data, M2M Learning, Cloud and Mobility, I strongly feel that very interesting days are coming ahead in terms of technology as well as the customer experience.
Anticipating more exciting and insightful talks and demos from the Web Summit 2015 stage, on the closing day, 5th of November. Stay tuned.
Wednesday, 28 October 2015
21:49 Bengaluru, CeBIT BIEC, CeBIT INDIA 2015, CeBIT INDIA 2015 Event, Digital Marketplace., Digital Transformation, Happiest Minds No comments
CeBIT INDIA 2015
Date: 29- 31 October 2015
Venue: BIEC, Bengaluru
CeBIT INDIA 2015: New Perspectives in IT Business. Discover Digital Business Solutions Marketplace.
Happiest Minds is an Exhibitor at the World’s leading Business IT and ICT show – CeBIT!
Business is going digital, with traditional processes and business models now undergoing massive digital transformation. At the event, experience the ‘Digital Marketplace’ and understand what new technology can do for your business, discover early, talk to technology innovators & solution providers at CeBIT INDIA 2015!
Visit us at Hall-1, Booth A-23 to experience Digital.
Puneet Jetli– CEO, Digital Transformation and Enterprise Solutions(DT&ES) Business will be in a panel discussion on "Diconomy - The shared economy - making it all work together" on 30th Oct from 11:15 AM to 15:15 AM.
For more details click here http://www.cebit-india.com/
Thursday, 22 October 2015
02:39 cloud, Digital, Digital Transformation, Happiest Minds UK, IoT, IT, omni-channel, secure infrastructure, social No comments
Right now it feels like the whole world is moving to digital at breakneck speed. Banks, insurance companies, retailers and large manufacturers are all looking at how they can digitally transform the organisation to keep up with customer demand, business expectations and compete globally.
However, while digital transformation is becoming all-pervasive agreement on what digital transformation actually means, how to leverage its potential, and most importantly how to make a digital transformation project a success still remains elusive for many.
Digital transformation can be viewed holistically as the confluence of SMAC (social, mobile, analytics and cloud) technologies, cutting through business processes, enabling agile & secure infrastructure, leveraging IoT & connected devises, driven by seamless integration into (and upgrading) of current IT systems and underpinned by actionable insights for sustainable differentiation across customer experience and business efficiency.
See also: Cloud strategies for digital transformation
In fact, you could argue that customer experience is a big driver for digital transformation projects and will continue to be for a long time to come. What this means is:
The personalisation of content, experience, pricing, recommendation, service and so on; the provision of real-time and aware applications that leverage preferences, insights, context and location awareness; systems or processes that enable on-going customer engagement for deeper insights that drive higher loyalty and advocacy; an omni-channel approach that provides the flexibility and choice for customers to leverage any channel they want;
The business efficiency theme driving digital transformation projects is all around creating differentiation for organisations through one or more of the following: helping an organisation to become more agile and responsive in its ability to identify either opportunities or to protect against threats; taking cost optimisation to the next level by further automating mundane and routine tasks that can be more efficiently handled by intelligent systems; creating better decision making powered by real-time data and insights, rather than by gut-feel and intuition; and unleashing the ability to innovate through the provision of new offerings or different business models.
That said, the key driver for most organisations around digital transformation primarily stems from the fact that it offers tremendous opportunity to enable business differentiation and impact in the market.
It will give many organisations the competitive edge they are looking for - and in some instances change the game in their respective sectors.
However, embarking on a digital transformation programme comes with its own set of challenges and requires an enormous amount of change to the organisation in order to bring in this new approach.
This is a complicated programme of work that involves people, process and technology, which are all equally important.
Here are four critical success factors that will help organisations tap into the tremendous potential that digital can offer:
Like any transformation exercise, digital transformation needs to align to business vision, strategy, with the clarity of an implementation roadmap and a series of connected initiatives to achieve the goals.
A digital transformation project with no executive management commitment and support is the most common pitfall for organisations. Point solution implementation without the definition of a roadmap of connected initiatives. It requires leadership buy-in and working collaboratively with a range of key stakeholders.
Complement your capabilities
Assessing your digital capabilities is just the first stage. You then need a plan to get your project from where you are to where you need to be. As this is likely to be a large transformation programme, it is critically important that the project team keeps referring back to their original assessment and plan.
This will keep the team grounded throughout as to why they are going through the pain to get the organisation where it needs to be to advance the business in a world that has become increasingly mobile and progressively digital.
Front & back end
Any digital transformation should look to leverage your current IT investments and systems. If you only focus on digitising the front-end technologies without adequate consideration for the enablement and modernisation of your existing systems, you won’t leverage the full potential and benefits of the digital project.
A fundamental review of all your business processes and capabilities is required with a view tooptimise them by leveraging digital technologies. Digital is all pervasive and not something led by IT or Marketing or independent business departments - more than ever it needs a multi-function team.
A multi-disciplinary approach is a prerequisite for a digital transformation initiative to be successful. Companies need to be careful that it does not creates silos & internal competition.
See also: 3 steps to futureproofing a business with digital transformation
Most companies tend to start small with pilots and proof of concepts. That is a good way of getting buy-in, however it needs to be aligned to an overall vison and roadmap.
In my experience if a digital transformation project lacks management or stakeholder buy-in and/or fails to adequately take into consideration its current IT landscape, then alarm bells should start ringing as these two factors are the most common cause of stress, delays and failed digital projects. And remember, timeframes for these types of projects also tend to shrink due to demands from the business.
Try to set a realistic timeframe rather than the timeframe that the business dictates and work with a digital partner that has the ability and agility to deliver what you need. Otherwise you are certain to set yourself up for failure.
Sourced from Isaac George, Senior VP and Regional Head, Happiest Minds UK
Monday, 5 October 2015
Happiest Minds Technologies, the next generation Digital Transformation, Infrastructure & Security and Product Engineering Services Company, won the "The Smart CEO Startup50 - Startup of the Year Award at the prestigious "SmartCEO Startup50 Awards 2015: Recognizing the Leaders and Change-makers of tomorrow”. Happiest Minds was among the winners in the Rapid Growth Category.
The Startup50 Conference and Awards was conceptualized with a very specific goal in mind: to recognize and reward entrepreneurs who’ve scaled up their businesses in the most strategic way and at a dynamic pace.
The Conference revolved around understanding the art and science of building long-term businesses in various sectors - including technology, healthcare, financial services, consumer, retail etc. - through discussions with venture capital investors and entrepreneurs. The summit culminated with an Awards ceremony to recognize 50 of India’s most promising startups. The nominated companies were evaluated by a jury, which comprised a leading panel of experts from the Indian entrepreneurship ecosystem, investors and top Indian business leaders.
"The Smart CEO Startup50 - Startup of the Year" Award highlighted Happiest Minds’ overall performance and track record among all the top 50 companies recognized as winners across different categories.
“The Startup of the Year” Award focused on scaling of critical parameters of Revenue and People, where Happiest Minds had already established its credentials with several international recognitions such as the Deloitte Tech Fast 50 awards etc.
“Winning two awards on the eve of our Foundation Day, is recognition of our cutting edge offerings in the sphere of Digital Transformation and allied services. As one of the fastest growing companies, we are proud to share this moment with our customers and gratefully acknowledge their steadfast support in this journey”, said Sashi Kumar – CEO & MD, Happiest Minds.
“Our philosophy is, “happiest people make happiest customers”. Our mission is a constant reminder of the fact that we are in the business of making our customers happy through happy people. Receiving such awards gives us the confidence that we are on the right track,” added Raja Shanmugam, Chief People Officer at Happiest Minds.
With a $ 50mn+ annualized revenue run rate, 100+ valued customers and a team size of more than 1500, Happiest Minds is also en route to becoming the fastest Indian IT services company aiming to achieve $100mn in revenue with a focus on going public within the next 4 years.
About Happiest Minds Technologies
Happiest Minds is a next generation digital transformation, infrastructure, security and product engineering Services Company with 100+ customers , 1500+ people and 16 locations. Happiest Minds enables Digital Transformation for enterprises and technology providers by delivering seamless customer experience, business efficiency and actionable insights through an integrated set of disruptive technologies: big data analytics, internet of things, mobility, cloud, security, unified communications, etc. Happiest Minds offers domain centric solutions applying skills, IPs and functional expertise in IT Services, Product Engineering, Infrastructure Management and Security. These services have applicability across industry sectors such as retail, consumer packaged goods, e-commerce, banking, insurance, hi-tech, engineering R&D, manufacturing, automotive and travel/transportation/hospitality. Headquartered in Bangalore, India, Happiest Minds has operations in the US, UK, Singapore, Australia and has secured $ 52.5 million Series-A funding. Its investors are JP Morgan Private Equity Group, Intel Capital and Ashok Soota.
Website : http://www.happiestminds.com/
Email : firstname.lastname@example.org
Source : Happiest Minds