September 2015 ~ Website Design, Development & SEO Service Provider @ 08553452211
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Wednesday 30 September 2015

How to Protect Your Data from Third-Party Breaches

 How to Protect Your Data from Third-Party Breaches

The December 2013 Target data breach that compromised the credit card information of 40 million customers was the first of many wake-up calls to organizations, bringing home the damage a company can sustain when a partner’s systems are hacked. As the whole world now knows, the HVAC supplier had access to more of Target’s systems than was needed or intended, and hackers infiltrated Target’s network through the partner’s own vulnerable solution.

Sadly, Target is not the lone case. More recently, 15,000 Boston Medical Center patients’ personal information and the payment card details of 868,000 Good will customers were compromised through data breaches at vendor companies with access to the organizations’ systems. In fact, a recent PwC study found the biggest challenge to security today is from internal sources – employees and partners – not external threats.

Vendors often need remote access to maintain your internal systems, but they may not be as stringent about security processes as your chief security officer, CIO, or IT team. For example, partners’ systems may use software that a developer no longer supports, and is hence, vulnerable. Even worse, they may use the same administrative passwords across every customers’ systems.

All this translates into the need for a far more comprehensive information security risk management strategy — one that not only oversees your data, but also third-party access rights, the robustness of network defenses, and more.

Here are some best practices to help protect your network from third-party data breaches:

Be aware of what your vendors can remotely access. Understand what kind of data and which systems your vendors can access, and the levels of access they enjoy. Can they retrieve any critical data they do not need for their work? Or do they have access only to the resources necessary to perform their jobs? This is of particular importance when you work with infrastructure management partners, for instance, because these have privileged access that could pose a significant threat if not properly secured. Provide access to data and systems only on a need to know basis.

How to Protect Your Data from Third-Party Breaches

Standardize remote access methodologies. The proliferation of available remote access methodologies (WebEx, web conferencing tools, and virtual private networks, for example) makes it difficult to monitor and manage access controls. Simplify this and better manage connections made to your network by defining the specific methodologies you will allow.

Use stronger authentication. Insist that vendors who must access your environment use two-factor authentication and institute well-defined access control processes.

Segment your network behind firewalls. It is advisable to allow vendors access only to a specific segment of the network, with this segment being firewalled from others. Network segmentation can limit the damage from a third-party data breach. To make this even more effective, provide dedicated systems for vendors, so they do not use their systems to connect to your network.

Monitor network defenses frequently. Frequently audit access controls and security policies to identify potential security gaps that can be plugged before a breach occurs. Real-time analyses allow your IT department to see what is being accessed by whom and why, as your vendors connect to your network. This helps proactively identify any problematic activity.

Hold vendors to the same security standards you hold yourself. However stringent your organization’s security system, all is nullified if your vendors are not equally particular. Define your security requirements upfront when signing on a new vendor. Review their security processes and access control policies, and check if they conduct regular penetration testing on their systems and network. Insist they adhere to the same standards as your organization in the areas of data protection, identity management, authentication, and other security measures.

Proactively plan for third-party breaches. You will (or should) already have a robust incident response and disaster recovery plan for attacks on your own systems. Take this a step further by planning a defense against third-party attacks as well. Ask your vendors to demonstrate how they protect your data, their incident response plan, and how they will deal with breaches that can affect your data.  

Periodically verify your vendor’s security posture. Security assurance is not a one-time task but a continuous process. Conduct periodic audits of your vendors to make sure that they follow best practices and have the necessary technical controls in place. The aim should not be to review every vendor you engage, but to conduct a thorough audit with greater frequency for targeted, high-risk vendors.

In this, as in other aspects of your relationship with your vendors, work with partners to identify security gaps and protect against breaches before they occur. Industry standards are gradually evolving to this end as well. The latest version of the Payment Card Industry Data Security Standard (PCI DSS 3.0) mandates that organizations pay closer attention to partners’ security practices. This will probably provide the much-needed nudge to get businesses to think beyond only their own security posture.

Wednesday 23 September 2015

Five Parameters That Influence Customer Experience

Here are Happiest Minds thoughts on what are some of the factors and parameters which influence these perceptions.

1.Expectation Management: Customer perceptions about the product or service depend on whether it meets, exceeds or falls below their expectations. Incidentally, these expectations are originally set and/or influenced by the brand. “Don’t make promises you cannot keep” goes the old saying and it continues to be true even in the digital world today. Sadly, we still have scenarios where providers raise expectations during the sales and pre-sales cycles but fall woefully short during execution, resulting in a negative experience.

2. Cycle Times: The digital age is about speed and agility. You cannot really take weeks to on-board a customer or days to address a complaint. Response times have to be in seconds and minutes, for example in acknowledging a customer complaint. Resolution times can of course be a bit longer, however it’s critical to keep the customer informed about the resolution status on a proactive and periodic basis. There’s nothing like a lack of updates to get customers mad at you. This sounds obvious and perhaps trivial and yet it’s mind-boggling how few companies practice and execute to this approach.

Customer Experience
3. Value for Money: Customer perceptions about your product or service are directly influenced by the value they derive for the money they’ve spent. Here it’s important to note that providing a good experience with a higher priced product or service is much better than a cheap product/service with a correspondingly cheap experience. ‘Never sell on price (e.g. my product/service is the cheapest) but always on value’ is something that all good sales specialists are well aware of. A focus on ensuring that customers get value for their money (before, during and after the sales transaction) goes a long way in creating positive perceptions about your product/service and your brand.

4. Integrated and consistent view: As multi-channel gives way to omni-channel, consistency and integration across channels becomes critical in influencing what customers feel about your product/service. There’s no better way to irritate customers than to give them a disjoint, inconsistent experience when they deal with you over multiple channels.

5. Transparency: Businesses often practice “Dark Patterns” – the art of hoodwinking customers with a multitude of fine print conditions, with the aim of trapping customers into products, features and services that they don’t want. I remember my father receiving a credit card that he had not asked for, being charged for it, and the hassle it took to return it and make the issuer refund the charges. Another example is the proliferation of companies being set up, with the sole aim of ‘building up the customer database’ – which means enrolling and on-boarding customers through dubious means. For those companies who want to make Customer Experience a core part of their business strategy, among my first recommendations would be to be totally transparent with customers. Junk the fine print and dark patterns, avoid hidden charges and surprises, and focus only on how you can make your customers happy.

Monday 21 September 2015

Identity and Access Management

With organizations increasingly focusing on access governance (as they should!), it would be foolish to underestimate the importance of Identity Management. Data on the what, why and when of information access must be complemented by the knowledge of who accesses datain other words, the identity of the person accessing data. Identity management refers to the process of creating and implementing policies that define roles for every member of the organization (employees and vendors), and their associated privileges and access rights. The level of access that a user enjoys to applications, data, and different parts of the network,are defined by his role and responsibilities, and what he needs to perform his job.
 Identity and Access Management
An identity management system helps to automate provisioning, re-provisioning and de-provisioning of users as well, reducing time and effort spent, as well as human error.
Identity management is more than simply governing user access rights. It includes: a) defining enterprise-wide access policies; b) designing reporting mechanisms; c) defining rules-based alerts for when there is an unusual request or when a user tries to access information outside the scope of his role; and d)the regular monitoring of role assignments and changes (when employees move out of the organization, a particular role, or to a different function, and their identity within the organization changes accordingly).

Best practices in implementing an identity management system that can enhance security and compliance

  • Establish a single virtual directory of identities that consolidates the multiple directories spread across the enterprise. This is essential to facilitate both the standardization of authentication systems as well as access management and governance.
  • Assign access permissions to job roles rather than to the people in those roles.Linking permissions to people who may change their job roles (and thus, responsibilities) or quit the organization could result in privilege creep or orphan accounts if access governance is tardy. Linking permissions to job roles allows for easier long-term identity management.
  • Establish a workflow that automates the processes of requesting for and approving access rights. This can make the identity management more efficient. Such a workflow should be complemented by a self-service user interface that offers employees, data owners and business decision-makers a detailed view of identities and associated access rights.
  • Since identity management is so closely linked to compliance initiatives, it is imperative to consider the impact of regulatory compliance requirements on identity management systems during the planning stage. Essentially, these requirements will inform the scope of the system.
  • It is not advisable for IT to be overly involved in identity management; instead limit their role to developing and implementing the appropriate tools and infrastructure. Essentially, when IT is enabled to grant access based on requests, without the benefit of business context, it will be unable to take an informed call on whether that level of access is appropriate for that particular role.
  • Have a strong review process in place. Identities are dynamic, and it is imperative that the organization engage in frequent recertification to ensure that the right people have access to the right data. Continual reviews of identities and their assigned permissions reduce the enterprise’s exposure to risk.
Finally, remember that just like any other aspect of security, identity management too is an on-going, iterative process that does not end with the implementation of a solution.

Saturday 5 September 2015

Free Guest Blogging - Guest Bloggers Wanted

Free Guest Blogging - Guest Bloggers Wanted

When I guest post for someone else, I do the following:
  •     Link to the post from my blog
  •     Promote it on Twitter (several times)
  •     Share it on Facebook
  •     Thank the person
  •     Stick around and respond to comments on the post
For Free Guest Blogging  
  
Send Your Content to ssivaseo@gmail.com

Guest Blogging - Guest Bloggers Wanted

While not everyone does this, it’s not a bad idea. However, this is important: If you have to choose between getting people to guest post on your site or guest posting elsewhere, do the latter. It’s always better to get your name out into new communities.


Cloaking: What It Is and Why You Shouldn't Do It

Cloaking: What It Is and Why You Shouldn't Do It

 Cloaking is a black hat search engine optimization (SEO) technique in which the content presented to the search engine spider is different to that presented to the user's browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page. When a user is identified as a search engine spider, a server-side script delivers a different version of the web page, one that contains content not present on the visible page. The purpose of cloaking is to deceive search engines so they display the page when it would not otherwise be displayed.

As of 2006, better methods of accessibility, including progressive enhancement are available, so cloaking is not considered necessary by proponents of that method. Cloaking is often used as a spamdexing technique, to try to trick search engines into giving the relevant site a higher ranking; it can also be used to trick search engine users into visiting a site based on the search engine description which site turns out to have substantially different, or even pornographic content. For this reason, major search engines consider cloaking for deception to be a violation of their guidelines, and therefore, they delist sites when deceptive cloaking is reported.
Cloaking: What It Is and Why You Shouldn't Do It
Cloaking is a form of the doorway page technique.

A similar technique is also used on the Open Directory Project web directory. It differs in several ways from search engine cloaking:

* It is intended to fool human editors, rather than computer search engine spiders.
* The decision to cloak or not is often based upon the HTTP referrer, the user agent or the visitor's IP; but more advanced techniques can be also based upon the client's behaviour analysis after a few page requests: the raw quantity, the sorting of, and latency between subsequent HTTP requests sent to a website's pages, plus the presence of a check for robots.txt file, are some of the parameters in which search engines spiders differ heavily from a natural user behaviour. The referrer tells the URL of the page on which a user clicked a link to get to the page. Some cloakers will give the fake page to anyone who comes from a web directory website, since directory editors will usually examine sites by clicking on links that appear on a directory web page. Other cloakers give the fake page to everyone except those coming from a major search engine; this makes it harder to detect cloaking, while not costing them many visitors, since most people find websites by using a search engine.

SEO Link Building Service Advantages and Disadvantages

Advantages of Link Building:

Increases link popularity – Link popularity is the total number of websites that link to your website. So, total number of inbound links for your website will increase. The inbound links are the links from other websites to your website.

Increases page rank – Your website page rank will increase. If you get low PR inbound links, there is a possibility that your website PR gets reduced. So, getting high PR and relevant inbound links are very important here. Also, these inbound links are the very important factor that the search engines take into account for ranking the websites. So, be careful while getting inbound links.

Easy to get links in the future – As your page rank increases, it is very easy to get links in the future. Even it is very easy to get one-way links. As mentioned above PR is the very important factor and all the webmasters will check the PR before linking to the websites. So, they will get satisfy because of our high website PR and they will come and ask us to give link to their website from our website.

Increases search engine ranking – Your website rank in the search engines will increase. So, your website gets the top position in the search engines search results page. This depends on the link popularity and page rank. This depends on many other factors including other than link building process.

Increases website traffic – Traffic to your website will increase. So, you will get more number of relevant visitors to your website.
SEO Link Building Service Advantages and Disadvantages
Increases sales – As more relevant visitors visit your website, there is a possibility that they will buy your products or services. So, your sales will increase.

Popularizes business – As many of the websites/authority websites link to your website, you can get into the users mind very easily as a branded website/company.

Cost effective Advertising – This is the very cost effective advertising for your business as you are going to advertise in the other websites for free.

Disadvantages of Link Building:

Chances of reduced sales – With reciprocal links method, you are encouraging your visitors to visit the other relevant websites/companies. This will lead to reduce your sales or services as they are navigating to other websites.

Time-Consuming – This is the time-consuming process because getting the sufficient number of inbound links to increase your website PR takes many months/years.

Webmaster is necessary –
Webmaster is necessary to manage the link building process because it needs more follow-ups and of busy schedule of website owners.

Low inbound links PR reduces website PR – If you get the low PR inbound links unknowingly, then it will decrease your website PR. So, we should be very careful while getting inbound links.

Friday 4 September 2015

Guidelines for Best SEO practices for E-Commerce Websites

Guidelines for Best SEO practices for E-Commerce Websites

If you have an eCommerce website, there are many things you will need to pay attention to in order to have better SEO. You might know of the current Panda update, which has come up after a long wait of ten months. You don't want to lose out on the ranking for some silly mistakes, and then wait for months together to make it back when the next update is in. We provide you some guidelines that will help you while looking for Ecommerce SEO.

Categorization

Every eCommerce website has a number of products to offer in different categories. Dividing products into different categories makes it easier for the users to search for their product. For example, users might be looking for "school bags". Now, you might be providing this product under several categories like school items, kids’ items or backpacks. Using keyword search, you need to see how the users are searching for that item and accordingly, categorize your products.
SEO Tips for E-commerce Websites

Pagination

Pagination is the process of dividing the list of products in a specific category into different pages if you have a long list that you don't want to put up on a single page. You must have the "previous" and "next" options on your page if you have products of the same category on more than one page. If you do not have these options, Google will not be able to see the depth of your product offerings. If you have 100 products with 10 products on each page, and you do not have the prev/next options, Google will consider that you have only 10 products.

Canonical tags

A canonical tag is an HTML element that helps webmasters prevent duplicate content issues by specifying the preferred version of a webpage for SEO. This tag is important for those products that are available in various colours, sizes and attributes. So, you will want to keep the link directed to one preferred page version.

Duplicate content

If you are duplicating content across multiple categories and pages on your own website or you are using other domains for a product with the same content, then you will be having duplicate content issues, which will badly affect your website's ranking in SEO. There are many tools that can help you check for duplicate content. There are also other tools available to check how many other websites are using the same product descriptions.

Shifting to HTTPS

Many eCommerce website owners are shifting to HTTPS. If you are one of them, you should not forget to update your canonical tags from HTTP to HTTPS. You will also have to create a new Google Webmaster Tools profile under HTTPS and submit your new HTTPS sitemap(s).
If you are looking for professionals who can deliver the perfect Ecommerce Website Design, you can contact Jain Technosoft. They can provide the best e-commerce website that is attractive, user-friendly, SEO friendly, fast and responsive so that you have increased sales and hence, greater profits. They will take care of all aspects of ecommerce including payment gateway integration, shopping cart, secure transactions, shipping options, order tracking and more.

Wednesday 2 September 2015

Search Engines Market Shares

Country Search Engines Market Shares  


For the search marketer, Google is still the 800-pound gorilla of the industry. You cannot ignore Google in your search strategy for organic or paid campaigns. But Google is not the only search engine in town. Google is the most popular search engine in the world, but you must include other search engines in your plan to maximize the benefits of search marketing.
Remembering that Google does not dominate in other countries, a marketer must understand market share on a per country basis. As a marketer, you need to know which are the top search engines in your targeted country, and plan for a mix.

Market Share by Country

In local markets your campaigns should be conducted in a specific language and will drive people to web pages in that language. You need to know which search engines are being used by people speaking those languages so that you know which search engines to check for organic search rankings and traffic, and which paid search engines to place ads with.
Not every country is represented on the list below. We selected countries with search engines other than Google or with some other unique attributes. If you are interested in a specific market’s data you can view Net Market Share or Statista, both of which have aggregated data in multiple country markets.

Country Search Engines Shares,sem Market shares,Global Search Engines Market Shares,Indian Country Search Engines Shares .

Brazil

Brazil has a rapidly growing Internet population that primarily uses Google as their search engine:
  1. Google: 96.7%
  2. Yahoo: 1.2%
  3. Bing: 1.1%
  4. Ask: 0.44%
  5. My Search Dial: 0.1%

China

About one fourth of all Internet users worldwide are in China. Baidu has the top market share in China, with Google landing fourth on the list with a market share of less than 2%:
  1. Baidu: 58.14%
  2. 360 Search: 25.26%
  3. Sogou: 13.31%
  4. Google: 1.55%
  5. Bing: 0.81%
  6. Yahoo: 0.55%
  7. Youdao: 0.17%
  8. Others: 0.21%

France

France is dominated by Google but also is one of the larger Bing markets outside of the US, with a few smaller local search engines.
  1. Google 91%
  2. Bing 2.6%
  3. Yahoo! 1.5%
  4. Delta-Search 1.1%
  5. Babylon .6%

Korea

Korea is an interesting market, in that Google only has a fraction of the search market that is dominated by Naver, with a decent share from Daum.
  1. Naver 73.62%
  2. Daum 18%
  3. Google 2.5%
  4. Nate 2.14%
  5. Zum 0.37%

Russia

Yandex is used throughout the Russian-speaking markets of the world. It is also being used in other markets, such as Turkey.
  1. Yandex 54%
  2. Google 34.7%
  3. Search Mail.ru 8.6%
  4. Rambler 0.9%
  5. Bing 0.6%
  6. Others 0.6%

United Kingdom

Bing has a very strong showing in the UK, but Google still takes two out of three searches:
  1. Google: 67.3%
  2. Microsoft/Bing: 19.3%
  3. Yahoo!: 10.0%
  4. Ask: 2.0%
  5. AOL: 1.3%

United States

The US is one of the largest markets and has a fair bit of diversity with the engines. Google is still a dominant player but a key consideration is the browsers and their search engine preferences for search. Internet Explorer defaults to Bing and now Firefox defaults to Yahoo!, which might change its share until users learn how to change to another search engine:
  1. Google: 67.3%
  2. Microsoft: 19.3%
  3. Yahoo!: 10.0%
  4. Ask: 2.0%
  5. AOL: 1.3%

Global Market Share

Net Market Share’s November 2014 aggregated data shows Google being the dominant search engine globally:

Search Engine Market Share
Google 53.74%
Baidu 31.32%
Bing 10.81%
Yahoo! 3.52%
AOL 0.15%
Ask 0.07%
Other 0.39%

Tuesday 1 September 2015

Instant Approval Article Sharing Sites List

Instant Approval Article Sharing Sites List

Website
TYPE
DA
PA
PR
sites.google.com Instant Approval 100 95 9
livejournal.com Instant Approval 96 92 8
tumblr.com Instant Approval 99 94 8
storify.com Instant Approval 91 91 8
github.com Instant Approval 96 94 8
merchantcircle.com Instant Approval 89 63 8
newsvine.com Instant Approval 95 79 7
evernote.com Instant Approval 93 91 7
quora.com Instant Approval 90 78 7
https://www.behance.net Instant Approval 0 0 7
https://www.diigo.com Instant Approval 0 0 7
squidoo.com Instant Approval 94 75 6
buzznet.com Instant Approval 81 58 6
wikia.com Instant Approval 0 0 6
matadornetwork.com Instant Approval 75 78 6
skyrock.com Instant Approval 83 64 6
houzz.com Instant Approval 92 69 6
inspiration.entrepreneur.com Instant Approval 93 70 6
wattpad.com Instant Approval 85 69 6
articlesbase.com Instant Approval 87 57 5
goarticles.com Instant Approval 83 85 5
celsias.com Instant Approval 60 47 5
smore.com Instant Approval 63 56 5
wistia.com Instant Approval 77 80 5
1x.com Instant Approval 73 77 5
justpaste.it Instant Approval 76 73 5
yookos.com Instant Approval 53 51 4
sett.com Instant Approval 60 65 4
artipot.com Instant Approval 49 44 3
articles.abilogic.com Instant Approval 59 48 3
inube.com Instant Approval 58 52 3
purevolume.com Instant Approval 88 71 3
theproarticles.net Instant Approval 32 42 2
look-4it.com Instant Approval 0 0 1