alt =""

Monday, 31 August 2015

Best 7 SEO Strategies for Improve Your Website Ranking in 2015

The Best 7 SEO Strategies for improve your website ranking in 2015

SEO Strategies for improve your website ranking in 2015
  1. Optimize for mobile search
  2. Focus on a variety of keywords
  3. Don’t ignore social media
  4. Ditch complicated UX and URL
  5. Don’t sweat the small stuff
  6. Long tail SEO still matters
  7. Pair up with PR

Saturday, 29 August 2015

Search Engine Optimization A to Z

Search Engine Optimization A to Z

When those of us in search marketing talk and write about link building, we tend to use terms that we think are very commonly understood. We bandy around phrases like "CTR on page 1 of the SERPs is better than on page 2" and "god help me if my content gets deindexed."
However, for the new guys and gals out there (and that includes people who are both learning about building links and clients who seek link services) this link building guide will help define and explain some of the more common link building terms, from A to Z.
A to Z Marketing in SEO, India., Internet Marketing A to Z, Search Engine Marketing A to Z, Search Engine Optimization A to Z, SEO A to Z,
A – AC Rank, Actual PageRank, Anchor Text
AC Rank [A Citation Rank]

Majestic SEO's measure of a page's importance, on a scale of 0 to 15. It can be considered an alternative to Google's PageRank and is used in various link tool programs. The AC Rank stands for A Citation Rank.

The Actual PageRank

Google's value for your page, and it's not what you see on a tool or your toolbar, as that isn't updated frequently enough to reflect the true value.
Anchor text

The content inside of the anchor element ( < a>anchor text < /a>) and is designed to give you an idea of what the content you are pointing to is about. The anchor element contains an href attribute where the target of the link is designated. The anchor element is, many times, called an anchor tag.

B – Backlink Profile, Bait, Bing, Blekko, Blog Network, Broken Links
Backlink profile
A term used to describe the links coming into a site from sources other than the site itself.
Bait [link bait]
Content that is specifically designed in order to naturally attract links.
Bing
The most popular alternative to Google's search engine at the current time, owned by Microsoft.
Blekko
Also a great alternative to Google and prides itself on being a spam-free search engine. It has some great features that can help you when link building.
Blog networks
Exactly what they sound like: networked blogs. Their importance in link building has recently been compromised as several high-profile and large networks (e.g., BuildMyRank) have been devalued.

Broken link building
The process of finding links that hit 404 pages on other sites, contacting the sites with those links, and asking to have the link pointed to your own resource.
C – Content, Conversion, CTR
Content
The subject matter, in text and images, of your site and its pages. Content is also used to describe anything that your brand produces, whether it's a guest post on another site, an article that you distribute, a press release, or an infographic.
Conversion
A term used to describe an event where a user performs a certain action that is valuable to you as a site owner. Some webmasters view a contact email as a conversion, for example, while others simply view an actual sale as one.
CTR [click through rate]
A term associated with PPC but becoming more popular in the general SEO vernacular as some speculate that it may become more important in ranking. Your CTR is the number of times your listing is shown (triggered by a search and referred to as impressions with PPC) divided by the number of times it's clicked upon, calculated as a percentage.
D – Deep Link Ratio, Deindexed, Directories, Drain Rank, Disavow Links
Deep link ratio
The percentage of links that go to your subpages vs. just your home page. Many different views abound about what number is ideal.
Deindexed
Refers to being thrown out of a search engine and removed from their database.
Directories
One of the most consistent ways that people have built links throughout the years. There are paid and free versions, directories that accept all submissions and many that are quite picky about what they'll accept, and while they have fallen out of fashion somewhat recently, they are still a valid source of traffic.
Disavow Links Tool
Use this to tell Google or Bing which links you want them to ignore in your backlink profile. This tool came about after an outcry from webmasters who were punished for incoming links that hurt them but that they could not control.
Drain rank
This refers to the idea that linking out to other sites drains your PageRank. 
E – Equity, External Link
Equity
The group of links pointing to your site at a point in time.
External links
Links that go from your site to someone else's site. Some people nofollow them in order to prevent them from receiving any link juice.
F – Followed Link, Footer Link, Footprint
Followed links
Links that are allowed to send link juice to their targets. For ranking purposes, these are the kind of links that you want. A link without a rel=nofollow is a followed link.
Footer links
Links that appear in the footer of a site, generally on every page. These were originally so abused that many SEOs now consider a footer link to be very poor. However, there are still legitimate footer links.
Footprints
Ways of identifying patterns that you're using to build links. For example, if 75 percent of your links come from non-U.S.-hosted sites and are all on blogrolls, that's a big footprint. A "natural" backlink profile should not have many obvious footprints due to its organic nature, therefore having easily identifiable footprints is a potential bad sign for your site. However, you can have a good footprint too (such as if you had a lot of great and authoritative links from respected news sources because your site was constantly being cited there.)
G – Google, Guest Posting, Graph
Google
So powerful, it's now a verb. No matter what anyone says, almost all of us market to what Google wants.
Graph [link graph]
Generally speaking, the link graph is a representation of links for sites. It can be thought of as being the "normal" for a niche of sites but may also refer to links for a certain market sector/keyword/locality/etc. You can use a link graph for competitive research to define what everyone else is doing and see where you stand in relation to that. A complicated thing to define, as it's not a discrete concept. 
Guest posting
A popular way of building links and creating new content. Many sites actively recruit for new guest posters and some are amenable to the idea when contacted. The whole idea of a guest post is to raise exposure for a brand on another site, but it's quickly becoming a spammy and abused method. However, when done correctly, guest posts can bring you some fantastic traffic.
H – Hashtag, Hidden Link, Href
Hashtags
Widely used on social network platforms in order to associate a tweet/comment with something. They begin with #. On Twitter, hashtags are used to help trend certain ideas. For link building purposes, hashtag searches on Twitter are useful for finding good potential link targets.
Hidden link
A link that is intentionally coded in order to not appear as a link. It can be hidden using a text color that is the same as the background, placed inside an irrelevant image, font size 0, etc. These are viewed as manipulative and deceptive and can cause Google to remove your site from their index.
href
An HTML attribute that lists the target of a link. An example is < a href="http://www.w3schools.com">Visit W3Schools < /a>.
I – Image Link, Internal Link, Inbound Link
Image link
An image that is linked to a target. Image links are part of a natural link profile and can pass link juice, but they do not include anchor text as regular text links do. Instead, they use an alt text (which is also used by screenreaders) to give information about the link target.
Inbound links
Links coming to your site from a site other than your own. The anchor text of an inbound link supposedly tells the search engines what your page is about, thus helping you rank for that term.
Internal Link
A link from one page of your site to another page on your site.
J – Juice
Juice
A term used to describe the benefit received from a link, also referred to as link juice.
K – Keyword
Keywords
Words or phrases for which you want to rank in the search engines. They should be present in your copy and in links pointing to your site.
L – Link Profile
Link profile
The collective group of sites that link to you.
M – MozRank
MozRank
A method of measuring the link popularity of a webpage by SEO software provider Moz. Becoming a more important metric by the day, almost akin to PageRank.
N – Nofollowed Link
nofollowed link
These are indicated by placing a rel="nofollow" into the link code. A nofollow is designed to tell Google that the link should not pass value to the target. Nofollows are also used internally for PageRank sculpting and to indicate that a link is sponsored/paid. Nofollow links are not good for ranking purposes but they can be good for traffic.
O – Outbound Linking
Outbound linking
The practice of linking from your site to another. Many people nofollow these links in an effort to conserve link juice, but that practice is becoming a bit more frowned upon recently.
P – PageRank, Paid Links, Panda, Penguin
PageRank
Google's measure of a page's importance. There's a difference in what you can see as your PageRank and what Google thinks it is.
Paid links
Refers to links that are bought and placed on a website, with the intention of helping the buyer's website rank better. When not indicated as such, are a violation of Google's guidelines and are a risky tactic. Paid links can be problematic both for the site selling them and for the webmaster buying them as both practices can get you penalized. If a link has been purchased, it should be indicated as such with a nofollow according to Google.
Panda
A Google algorithm update that can make grown men cry. It first struck fear into our hearts in February 2011 and was an effort to force higher quality sites higher up in the SERPs. After the first update, we've seen several more. There's way, way too much to go into here but you can read all the SEW articles about it here.
Penguin
A new search algorithm designed to detect, and boot out, spam. Like Panda, it made us cry and several sites were "accidentally" affected by it, so badly that there's actually a form to fill out if you think you're one of those accidental cases. Again, there's too much to go into so read about it here.

Q – Query
Query
Simply a question that you ask a search engine or a database, whether or not it's in the form of a question. We refer to queries in terms of how many times someone searches for a keyphrase, and in manners related to seeing where you rank in an engine.
R – Rank, Reciprocal Links, Referrer, Rel, Robots, Rot
Rank
Where you show up on the SERPs.
Reciprocal linking
The process of linking to someone who links to you. It's a common way of requesting a link (i.e., I'll link to you if you will link to me).
Referrer
In link terms, a referrer is something that sent a visitor to your site. That could be a search engine or a link from a website. It's the previous place a user was before they hit your site.
Rel
An element that gives the role of a link. Current uses critical for link building are to say whether a link should be followed (the default) or nofollowed (rel=nofollow).
Robots
Search engine bots, but robots can be slang for the robots.txt file, which gives instructions to engines about what to do with your site. If you don't want certain pages to be indexed, you block them in the robots file. There are also meta robots tags ( < META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW">) A robots.txt file is also found at url.com/robots.txt.
Rot
A term used to describe what happens when there are links pointing to pages that are no longer available and not properly redirected or handled.
S – SERPs, Sitewides, Social Signals, Spam
SERPs [search engine results pages]
The pages Google, Bing, and others show you after you've performed a search.
Sitewide links
Links that are on every page of a site. You commonly see them in sidebars and footers, and while they once were a pretty easy way to get good rankings quickly, they're no longer viewed so positively. You do tend to find them in almost any backlink profile though, as they are part of a natural profile.
Social signals
Signs that your site/post/article is doing well socially, on the main social network platforms. Social signals are thought to be an ever-increasing method of measuring importance in the search engines and may become a bigger part of algorithms.
Spam
 Jokingly referred to as being "sites positioned above mine", but is defined as being anything that clutters the web and makes for a poor user experience. Spam links are considered to be links that are irrelevant and low-quality but pursued simply to improve rankings.
T – Toolbar Pagerank, Twitter
Toolbar PageRank [TBPR]
The number from 0 to 10 that you can see that reflects the most recently updated idea of how important your site is to Google. It is not Google's true value of your site.
Twitter
 A social media platform where users communicate through 140 characters or less. It's becoming more and more useful for finding good information as it happens.
U - Underline, Unnatural Links, URL
Underline
To signify most links, the linked keywords will be underlined. Links are commonly coded with underlining; style manipulations that do not underline a link can be considered to be a hidden link.
Unnatural link warnings 
Like lice, nobody wants to see them. They are messages received in Google's Webmaster Tools that indicate that some potentially unnatural links have been detected for your site.

URL [Uniform Resource Locator]
URLs have several elements that are important for SEO purposes. The domain name can give clues about the theme of your site and your brand and should be chosen carefully, as overly-optimized domain names were supposedly downgraded in the EMD update. File names should also be named carefully so that your URLs are SEO-friendly.

V – Velocity
Velocity
Your link growth speed. It can be measured with Link Research Tools.
W – Webmaster Tools
Webmaster Tools
Top search engines Google and Bing offer a free platform that you can use to keep an eye on your site. It can be a first line of defense when you notice any negative changes with rankings and traffic.

X – Xenu
Xenu's Link Sleuth 
One of those old-school things that anyone who's been involved in SEO for more than a few years probably loves. Xenu's Link Sleuth identifies broken links on sites.

Y – Yahoo
Yahoo
The other search engine. Many link builders will refer to being listed in the Yahoo Directory, which used to be one of those things that we all recommended. Today, Bing provides the search results you see on Yahoo.
Z – Zzzzz
Zzzzz
Sleep, which you definitely need if you're going to link build. It's tiring work!

Friday, 28 August 2015

Siva Senior SEO Analyst

Summary

Having 2+ years of experience in Search Engine Optimization / Search Engine Marketing

Zinavo Technologies :
  • I have started my carrier as blogger & SEO Optimizer in the year 2012.
  • Joined as SEO Optimizer in Zinavo Technologies.
  • Later confirmed as SEO Analyst and handled projects as an efficient team member come trainee for fresher of my team.
  • Then got promoted as Senior Siva SEO Analyst in one  year in Zinavo Technologies.
  • Handled projects on SEO, SMO, Online Reputation, Brand Reputation & Digital Marketing.
  • Conducted SEO classes on On-page & Off-page Optimization & SMO session for freshers in Zinavo Technologies.
  • Successfully completed 2 years of my working experience with Zinavo Technologies.
My Roles & Responsibilities:
  • Working on the SEO, SMO, SMM, Local Business Listing & Web Analytics campaigns.
  • CMS Driven/Dynamic Website On-Page Optimization(Wordpress, Joomla, Drupal, Dotnet, PHP etc) and website creation
  • Website Optimization for Google, Yahoo & MSN (Bing).
  • On-Page implementation and Website Enhancements for both Static & Dynamic Websites also.
  • Generating Report for Traffic Analysis using Google Analytics, Stat Counter, Google webmaster, Bing webmaster and preparing the Manual report in both Excel & Word format of the keyword ranking.
  • Blogging for Projects.
  • Off-Page Optimization and Online Website promotion.
  • Pre SEO, SMO, SMM & Local Business Analysis of Projects, Strategy formation for Optimization.
  • Researching the best keywords using tool as Google Ad words(Planner Tool), SEMRUSH, Word Tracker, etc. with moderate competition and high search volume for high Ranking of website.
  • Top Competitor Analysis which includes both website and back link analysis.
  • Website Performance Tracking and Evaluation.
  • Website Keyword Manual Ranking Report
  • Handling SMO, Local listing for regional optimization.
  • Create network on social networking sites as like Facebook, Twitter, Google+, LinkedIn etc, group creation and discussion, blogs commenting and creation, Forum commenting, image optimization, video optimization
  • Reputation Management- Domain/Name Branding & Promoting
  • Generate Sitemap in both Xml and Html for websites and index in Google webmaster.
  • Google maps, Yahoo listing, Bing listing and other business sites
  • Preparing Audits, Site Analysis Reports, Competitor Analysis & Business Analysis Report as per the client requirement.

What’s Optimum Keyword Density for Better Ranking

SEO some time sounds like rocket-science as there are so many things comes in SEO for example: Keyword research, On Page optimization, Image alt tag, Outbound links, nofollow and many more which sometime makes us feel, can’t we just blog instead of writing content for better search engine visibility. Sadly, search engine is an algo and you have to help them understand about our content and site, you need to work on search engine optimization for better visibility and more traffic.

Good news here is, SEO is not at all tough and with few hours of time and good study material, you can easily understand the basics. I suggest you to browse our SEO and WordPress SEO archive, where you can get more information about SEO. Today, we will be looking into one more important factor of keyword ranking and that is Keyword density.

What is Keyword density in SEO?

In common word, Keyword density is percentage of number of times Keyword appeared on a Web page by total number of words in that page. So if in an article of 100 words you are using your Keyword 10 times, your density will be 10%. Many people use different ways and formulas to calculate Key word density and here is one such formula.

(No. of Keywords/ Total number of Keywords) * 100

There are other Formulas too, which you can refer here.

Idea of using Keyword many times in a Blog post is to make search engine bots understand your content better and you can rank for those Keywords. But, these was something which is thing of the past and now density of Keywords, value  less and quality of site and site authority matters more. Though, it doesn’t meant Keyword density doesn’t hold any value in SEO, in fact it’s one of the factor in On page SEO checklist.
seo keyword density percentage USA
What’s ideal Keyword density Percentage According to Google:

One of the most common myth is if we use our keyword many time, we will rank higher in SERP’s. There is no ideal or exact percentage for better ranking, though an optimum 1-3% of Keyword density along with Semantic Keywords and LSI Keywords works for me. If we talk about Google, Google suggest to write natural article with your Keyword in article. There is no ideal percentage but having your Keyword few times with natural occurring, will be helpful.

Check out this video, where Matt Cutts, bust the myth related to density of SEO Keyword in an article:

One should be careful with Keyword stuffing as it can lead to over optimization penalty or Google will treat your article as low-quality spam article. Instead, you should keep a good Keyword density percentage which looks natural and not stuffed. This is one of the most common problem I have seen in freelance copywriters, as they usually use Keyword many time in the article.

Last time, when I hired an author for writing an article and keeping a target Keyword in mind, he managed to add that Keyword almost 12 time in the article, and being a 3 word Keyword, that article doesn’t look more than a spam or article written for search engine. I usually make sure that my target Keyword percentage is not more than 1.5%.

If you are not a WordPress user, there are many online Keyword density calculators are available, which you can use to calculate density. Here are some of the suggestion for using your Keyword effectively in your article:

Use Keyword in Permalink
  •     H1 tag
  •     H2 Tag
  •     Meta title Tag
  •     Start of the article
  •     End of the article
  •     Bold and Italics your Keyword and other important Semantic Keywords
  •     Add relevant Image and use your Target Keyword as anchor text
Though, at any cost avoid stuffing your article with Keywords just to increase Keyword density. Instead, I suggest try to make your content more useful and quality by adding values. You can use videos and slides and other medias to make it more informative and presentable.

Pointers:
  •     Keyword density is useful but stuffing should be avoided
  •     Article should look natural And not artificial
  •     Use Keyword variation (Ex: Search engine optimization,SEO, search engine ranking )
  •     Use LSI Keywords
  •     Use WordPress plugin to check Keyword density
  •     Use Keyword plugin for Better optimization

Keyword Density for SEO

Keyword is a word used by search engines in its search for relevant Web pages. The keyword is what a potential customer is going to type into the search box on Google or one of the other search engines when looking for your product or service.  Finding out what the best keyword phrase is for your business can be tricky.  There are many people right now dedicated to doing research in order to figure out the correct keyword density for SEO. 

What is Keyword Density

Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.
seo keyword density percentage
In the most layman terms possible, keyword density is the percentage of times you use your keyword within a post. Percentage is important because it’s how Google and other search engines read your content.  Google is going to scan the content on your website and based on what the most used keyword or phrase is, that is how Google is going to categorize your website and then rank it.

How Many Keywords Should I Use?

It’s best to focus on only one or two keywords per page, especially if your keyword is extremely competitive.  For example, the phrase: keyword density for SEO gets 8 searches but Chicago gets 5,698.  Chicago obviously is the more competitive keyword here.  It will be more difficult to get the number one page rank using the keyword Chicago, so it will be important to focus completely on Chicago and not worry about other keywords.  But don’t forget that keywords can also be phrases.  So adding another word to Chicago can really narrow down your competition.  Chicago pizza only has 522 searches.  Again, doing your keyword research is incredibly important.

What Should My Keyword Density Be?

Google’s requirements say that no more than 2% of a web page’s words should be the keyword.  Any more than that will be considered spam.  However, Yahoo and MSN Search will permit as high as 5% keyword density for SEO.  Therefore, hitting a sweet spot of between 2% and 5% keyword density is probably your best bet.

Conclusion

Unfortunately, there is no magic number for optimal keyword density. The search engines have never specified a preferred percentage either, so SEO practitioners made estimates based on personal experience and observation. At one time, the recommendation was to use your main keyword at a density of three to seven percent and your secondary keywords at one to three percent.

Current wisdom holds that 7 percent may actually be too high, and that a keyword density of 1 to 5 percent provides good rankings. The actual percentage that is best for you will depend on your chosen keyword(s) and your particular industry or niche. A popular keyword in a popular niche will probably require a higher density, say 4 to 5 percent, than less commonly searched keywords. For a small, less competitive niche, a density around 2 to 3 percent may be sufficient.